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Best social media campaigns 2021

Best social media campaigns 2021

Welcome to the world of social media campaigns! In today’s fast-paced digital era, social media campaigns have become a powerful tool for brands to reach out to their target audience and create a buzz around their products or services. With millions of active users on various social media platforms, it has become crucial for businesses to come up with innovative and engaging campaigns that can capture the attention of their potential customers. In this blog post, we bring you some of the Best social media campaigns 2021 that have not only grabbed eyeballs but also created an impact in the online space. So get ready to be inspired by these creative masterpieces that will leave you amazed and impressed!


Wendy’s is known for its sassy and witty social media presence, engaging with customers in a way that many other brands shy away from. In early 2021, they launched their “National Roast Day” campaign on Twitter, inviting users to submit themselves for a roast by Wendy’s.

The campaign was a huge success, generating thousands of submissions and resulting in some truly hilarious interactions between the fast-food chain and its fans. Wendy’s stayed true to their brand voice throughout the campaign, delivering clever comebacks that had everyone laughing out loud.

But it wasn’t just about being funny – Wendy’s also used National Roast Day as an opportunity to promote new menu items and engage with customers who might not have interacted with the brand before. This helped them increase their online following and boost sales.

Wendy’s National Roast Day was a prime example of how brands can use humor and engagement to connect with consumers on social media while promoting their products at the same time. It was bold, creative and most importantly – effective!


When it comes to social media campaigns, Nike is a brand that constantly sets the bar high. In 2021, they continued to create impactful campaigns that resonated with their followers.

One of their most notable campaigns was the “You Can’t Stop Us” campaign which debuted in July 2020 but gained traction throughout this year. The campaign featured a split-screen video showcasing how sports can unite and inspire people from all walks of life.

In addition to promoting diversity and inclusivity, Nike also focused on sustainability with its “Move to Zero” campaign. This eco-friendly initiative aimed at reducing waste by creating sustainable products made from recycled materials.

Nike’s strong presence on social media allows them to connect directly with consumers and promote new product releases through influencer partnerships and interactive challenges like #RunForTheWorld.

Nike’s innovative approach towards social media marketing has solidified its position as one of the best brands in the industry.


HBO has always been known for creating quality content, but their social media campaigns are also impressive. One of the most notable campaigns they launched in 2021 was #HBOMaximizer. This campaign encouraged users to share how they were maximizing their HBO Max subscription by showcasing what shows or movies they were watching.

One of the reasons this campaign was successful is that it tapped into a common behavior among streaming service subscribers – binge-watching. By encouraging users to share what they were watching, HBO created a sense of community and excitement around its platform.

Another noteworthy aspect of this campaign was the use of influencers and celebrities such as Issa Rae and Mindy Kaling to promote it on social media. Collaborating with these influential figures helped increase brand awareness and engagement with younger audiences who may not have otherwise considered subscribing to HBO Max.

Overall, #HBOMaximizer was an effective way for HBO to showcase its diverse range of content while also engaging with its audience on social media platforms like Twitter, Instagram, and TikTok.

Bud Light

Bud Light is another brand that has made use of social media in a big way. The company’s “Dilly Dilly” campaign was one of the most successful campaigns on social media platforms in 2021. This popular phrase became a viral sensation, and people began using it everywhere, even outside of Bud Light advertisements.

The company created several commercials featuring medieval characters who exclaimed “Dilly Dilly!” when someone brought them Bud Light. They also released a series of ads featuring different situations where people would say “Dilly Dilly.” These ads were hilarious and caught the attention of millions across various social media platforms.

The popularity of this campaign helped to increase sales for Bud Light as more customers wanted to experience the drink being hailed with their very own ‘Dilly Dilly’ moment. In addition, the hashtag #dillydillly trended on Twitter for weeks on end which further boosted its success online.

It’s clear that Bud Light understood how to create content that resonates with its audience and generate huge results through social media marketing – making it one of the best campaigns in 2021 so far!


To sum up, the year 2021 has ushered in some of the most creative and effective social media campaigns we’ve seen yet. Companies like Wendy’s, Nike, HBO, and Bud Light have proven that they know how to engage their audiences through various social media platforms.

From engaging with customers on Twitter to partnering with influencers on Instagram or TikTok, these brands have shown us that there are endless possibilities when it comes to creating memorable campaigns online.

As businesses continue to navigate the ever-changing landscape of social media marketing in 2021 and beyond, it will be interesting to see what new strategies emerge. One thing is for sure though: The best social media campaigns always put their audience first by delivering content that entertains, informs or inspires them.

So take a page from these companies’ playbooks and start thinking outside the box for your own brand’s next big campaign!

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