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best social media posting times

About best social media posting times

Social media has revolutionized the way we connect, communicate and consume information. As businesses and individuals alike strive to build their online presence, it is essential to understand the best social media posting times. With so much content being published every day, knowing when to post can make all the difference in reaching your target audience and maximizing engagement. In this blog post, we’ll explore the best social media posting times that will help you increase visibility, generate leads and drive conversions like a pro!

What are the best posting times for social media?

By knowing the best posting times for each platform, you can increase your chances of reaching a larger audience and boosting engagement on your posts.

For Facebook, studies show that the best time to post is between 1 pm and 3 pm on weekdays. However, it’s important to note that this can vary depending on your target audience and industry.

Twitter users tend to be most active during weekdays from 9 am to 11 am. Additionally, tweets posted around lunchtime (12 pm) or in the late afternoon (4-5 pm) tend to have higher engagement rates.

Instagram has also been found to have peak posting times during weekday afternoons at around 2-3 pm and evenings from 7-9pm. With Instagram’s algorithm favoring recency over chronology, consistency is key when deciding on a posting schedule.

LinkedIn users are more active during business hours from Monday through Friday with Wednesdays being the top day for engagement. The best time slots include early morning (7-8am), noon (12pm), and early evening (5-6pm).

In summary, understanding the ideal posting times for each platform can help you optimize your social media strategy by increasing visibility among followers while maximizing engagement rates without having to spend extra money promoting content!

The Best Time of Day to Post on Social Media

One of the most important factors to consider when posting on social media is timing. Posting at the right time can significantly increase engagement and reach for your content, while posting at the wrong time can result in poor performance.

For example, research shows that weekdays between 9am-12pm tend to be the best times to post on Facebook.

On Instagram, however, it’s a bit different. The highest engagement rates occur during weekdays outside of regular work hours (i.e., before 9am and after 5pm).

Twitter has a short lifespan for its tweets so timing plays an even bigger role here. The ideal time for Twitter is either late afternoon or early evening from Monday to Friday as people generally check their feeds after work.

It’s also worth noting that these “best” times may not always apply to your specific audience or industry. So don’t hesitate to experiment with different posting schedules until you find what works best for you!

The Worst Times to Post on Social Media

Knowing when to post on social media is just as important as knowing what to post. While there are optimal times for posting, it’s equally crucial to understand the worst times too.

Posting during off-peak hours can lead to low engagement rates and poor reach. Therefore, avoid posting at odd hours like early morning or late at night when most people are sleeping.

Another mistake is posting during busy working hours. If you’re targeting professionals who work from 9 am to 5 pm, avoid scheduling posts during those peak business hours unless your target audience works outside of this traditional schedule.

Weekends aren’t always the best time for social media either since many people take a break from their phones and computers over the weekend. It’s better to reserve weekends for any essential updates only instead of general content.

In summary, understanding the worst times will help you maximize engagement with your audience by avoiding lulls in activity and reaching them when they are more likely online.


To sum up, the best social media posting times depend on your unique target audience and their online behaviors. While there are general trends that suggest certain timeframes may work better than others, it’s important to experiment and track your engagement rates to see what works best for you.

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