A logo is a unique sign that identifies a brand, service, or product. It consists of 3 main elements — a graphic symbol, a typographic sign, and a short advertising slogan.
Minimalism is always in fashion. A sign that is accessible for quick reading, and contains an element of surprise, is sure to attract attention because simplicity is strength. A simple, easily scalable logo will be quickly remembered and will not lose its recognition at any scale.
The symbol should be in harmony with the values of the company because the logo is one of the most important elements of the communication strategy, corporate identity.
3)Only one color.
Do not use an extensive palette in the design. This will worsen recognition and readability when printing. Choose the color, and adapt the visual message to the character of the brand.
4) The power of tradition.
Different industries have certain sets of colors that are most suitable for them. So, green has become fixed for pharmaceuticals, and blue for everything related to the production and delivery of water. Do not neglect this rule: the brand name should be clear to the potential client.
The sign should be universal so that it can be easily placed on various media — business cards, letterheads, or advertising gadgets. This aspect should also be taken into account when deciding on a particular option.
Don’t follow trends — they tend to change. Simply put, logos are a visual representation of what your business does. The logo you choose will become synonymous with your brand, so choose it wisely. Logotip.Online offers access to a library of advertising agency icons created by professional designers. Finding the perfect logo is as easy as finding it in a library, customizing the logo to your liking, and uploading it. Remember that a simple logo with three or fewer colors and neat fonts creates a spectacular and attractive logo. Turbologo
Creating a unique logo for an advertising agency starts with a great idea. In an instant, the logo of an advertising agency should show who you are and what you do. Colors, shapes, typography, and other design elements have a direct impact on the perception of the brand by your audience. If you do everything right, the loyalty of a potential client is guaranteed. There are 5 characteristics of an ideal advertising agency logo:
- Correct form;
2. Perfect business cues;
3. Unique color combination;
4. Reasonable compliance with trends;
5. Correct dimensions.
Advertising companies around the world choose mainly two-tone logos, but signs painted in the same color are also often found. Popular are combinations of black with other bright shades, as well as gray-blue and gray-orange color solutions.
The emotional tone of font solutions in the logo:
Serif fonts are associated with tradition, reliability, respectability, and comfort.
Sans serif — purity, objectivity, and modernity.
Handwritten fonts — creativity, elegance, and grace.
Now we already know what a logo is and what it is intended for. For what purposes it is used, and what important values it carries? The logo is the face of the company, and the best designers are working on its creation. Carefully select the drawing, symbol, and font. The logo is the whole history of the company, and thus it manages to gain the trust of customers. The logo serves as a key link, every detail of it speaks about the company and the connection between the company and its customers.