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SEO tools for ecommerce sites

There are several SEO tools that can be beneficial for optimizing ecommerce sites. These tools can help improve your website’s visibility in search engine results, identify areas for improvement, and track your progress over time.

Here are some popular SEO tools for ecommerce sites:

SEMrush is a comprehensive SEO tool that provides keyword research, site audits, competitor analysis, backlink analysis, and more. It offers specific features for ecommerce, including product listing ads (PLA) insights, competitor product analysis, and keyword tracking.


Ahrefs is known for its powerful backlink analysis capabilities, which can help you understand your backlink profile and track competitors. It also offers keyword research, content analysis, site audits, and rank tracking features that are valuable for ecommerce SEO.


Moz offers a suite of SEO tools, including keyword research, site audits, rank tracking, and backlink analysis. The Moz Pro subscription includes features like on-page optimization suggestions and content performance tracking, which are particularly useful for ecommerce websites.

Google Analytics:

While not specifically an SEO tool, Google Analytics is essential for tracking website performance and user behavior. It provides insights into organic search traffic, conversion rates, and user engagement, allowing you to optimize your ecommerce site accordingly.

It provides data on search impressions, click-through rates, and indexing issues. Additionally, it allows you to submit sitemaps, fix crawl errors, and track keyword rankings.

Screaming Frog: Screaming Frog is a website crawler that helps you identify technical SEO issues on your ecommerce site. It can crawl your website’s pages, check for broken links, analyze metadata, and identify duplicate content. This tool is especially useful for large ecommerce sites with many pages.

Yoast SEO:

If you’re running an ecommerce site on WordPress, Yoast SEO is a popular plugin that can help optimize your content for search engines. It provides on-page SEO analysis, readability checks, XML sitemap generation, and social media integration.

These are just a few examples of SEO tools that can benefit ecommerce sites. The choice of tools depends on your specific needs, budget, and level of expertise. It’s worth exploring each tool’s features and pricing to determine which ones align with your ecommerce SEO goals.

Certainly! Here are some more SEO tools specifically tailored for ecommerce sites:

Shopify SEO Tools: If you’re using Shopify as your ecommerce platform, it offers built-in SEO tools to help optimize your online store. You can edit meta tags, customize URLs, and manage redirects. Shopify also has various apps in its marketplace that can further enhance your SEO efforts.

WooRank: WooRank provides a comprehensive website review that includes SEO analysis, technical insights, and usability recommendations. It offers specific ecommerce features like product page analysis, competitor tracking, and keyword monitoring.

BrightEdge: BrightEdge is an enterprise-level SEO platform that offers advanced features for ecommerce businesses. It provides keyword research, content optimization, mobile SEO analysis, and performance tracking. BrightEdge also offers competitive insights and helps you prioritize SEO tasks based on potential ROI.

SpyFu: SpyFu focuses on competitor analysis and keyword research. It allows you to uncover your competitors’ SEO strategies, identify profitable keywords, and track rankings. SpyFu also provides historical data, domain comparison, and PPC research to give you a competitive edge.

Moz Pro for Ecommerce:

Moz Pro offers specific features for ecommerce websites, including product page optimization recommendations, crawl diagnostics, and keyword tracking for individual products. It also provides competitive analysis and backlink research.

SE Ranking: SE Ranking is an all-in-one SEO platform that offers a range of tools for ecommerce sites. It includes keyword rank tracking, website audit, competitor analysis, backlink monitoring, and social media management. SE Ranking also provides a unique Page Changes Monitoring feature to track website modifications.

DeepCrawl: DeepCrawl is a powerful website crawler that helps identify technical SEO issues that may affect your ecommerce site’s performance. It analyzes your website’s structure, checks for broken links, identifies duplicate content, and provides data on page loading times.

Remember that the effectiveness of these tools may vary based on your specific needs and the size of your ecommerce site. It’s recommended to evaluate their features, pricing, and user reviews to find the ones that best align with your SEO goals.

Certainly! Here are some more SEO tools specifically designed for ecommerce sites:

Google Keyword Planner: Google Keyword Planner is a free tool that helps you discover relevant keywords for your ecommerce website. It provides search volume data, keyword ideas, and competition level to aid in your keyword research and optimization efforts.

Moz Keyword Explorer: Moz Keyword Explorer offers valuable insights for ecommerce keyword research. It provides search volume, difficulty scores, and keyword suggestions. You can also explore related topics and identify long-tail keywords that can drive targeted traffic to your ecommerce site.

SEOPressor: SEOPressor is a WordPress plugin specifically built for ecommerce SEO. It helps optimize your product pages by analyzing keyword density, providing on-page optimization suggestions, and ensuring your content is SEO-friendly. It also offers structured data markup for rich snippets and social media integration.

Ubersuggest: Ubersuggest is an SEO tool that offers keyword research, content ideas, and competitor analysis. It provides search volume, keyword difficulty, and content suggestions based on your target keywords. Ubersuggest can be particularly useful for identifying long-tail keywords for your ecommerce products.


SERPwoo is a comprehensive SEO tool that focuses on tracking your ecommerce site’s performance in search engine results pages (SERPs). It helps you monitor keyword rankings, track competitors, analyze search snippets, and identify opportunities for optimization.

Schema App: Schema App allows you to add structured data markup to your ecommerce site. By implementing schema markup, you can enhance the visibility of your product pages in search results, leading to higher click-through rates and improved SEO performance.

Ahrefs Content Explorer: Ahrefs Content Explorer helps you find popular and trending content related to your ecommerce niche. By identifying top-performing content, you can gain insights into user preferences and create high-quality, engaging content that attracts organic traffic and builds your brand authority.

Remember, optimizing an ecommerce site for SEO requires a holistic approach that encompasses keyword research, on-page optimization, technical SEO, content marketing, and link building. These tools can assist you in various aspects of ecommerce SEO, but it’s important to tailor your strategies and tactics based on your specific business and target audience.

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